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AI Training & Upskilling

AI Training & Upskilling Ireland:

Empower Your Team for the Future

Artificial Intelligence is here, and it’s transforming how Irish businesses operate. While AI adoption has surged to over 90% across the country, a critical challenge remains: the skills gap. Research shows that 62% of Irish SMEs identify a lack of AI skills and knowledge as the single biggest barrier preventing them from unlocking the technology’s full potential.

Your team is your greatest asset. Investing in their skills is not just a benefit; it’s a fundamental business imperative to stay competitive, boost productivity, and drive innovation.

At ThinkAI, we bridge that skills gap. We provide practical, bespoke AI training programs designed for the unique needs of Irish businesses. We move beyond theory to deliver hands-on, actionable skills that empower your team—from the boardroom to the marketing department—to use AI confidently and effectively. Our mission is to demystify AI and turn it into your team’s most powerful tool.

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Our AI Training Programs

AI for Leaders: A Strategic Workshop for Irish Executives

As a leader, you don’t need to know how to code an AI model. You need to understand how to lead in an AI-driven world. This half-day, intensive workshop is designed specifically for Irish business owners, directors, and senior managers who need to make strategic decisions about AI.

We cut through the hype to focus on what matters: aligning AI with your business objectives. This workshop empowers you to:

  • Understand the Strategic Landscape: Grasp the real-world opportunities and risks of AI, and what they mean for your specific industry in Ireland.
  • Identify High-Impact Use Cases: Learn how to spot the most valuable opportunities for AI within your own operations—from enhancing customer service to optimising your supply chain.
  • Lead the Change: Discover how to foster a culture of innovation and get buy-in from your entire organisation. Leadership commitment is the number one factor in successful AI adoption.
  • Govern AI Responsibly: Get a clear, practical overview of your ethical and legal obligations under the EU AI Act, ensuring your business innovates responsibly and mitigates risk.

This isn’t a technical seminar; it’s a strategic briefing to ensure you can lead your business into its AI-powered future with confidence.

AI for Marketing Teams: A Practical, Hands-On Course

Your marketing team is on the front line of customer engagement. This practical course is designed to equip them with the AI tools and techniques to supercharge their efforts, increase efficiency, and deliver better results.

This course is tailored for marketing, sales, and content professionals in Ireland who want to work smarter, not harder. We focus on real-world applications, including:

  • AI-Powered Content Creation: Learn how to use generative AI to brainstorm ideas, draft blog posts, create social media calendars, and write compelling ad copy, dramatically increasing content velocity while maintaining your brand’s unique voice.
  • Smarter SEO Strategy: Go beyond keywords and learn how to optimise your content for the new era of AI-powered search, increasing your visibility and authority.
  • Intelligent Marketing Automation: Discover how to use AI to automate lead nurturing, personalise email campaigns, and analyse performance data to make smarter, data-driven decisions.
  • Personalised Customer Experiences: Learn how to leverage AI to deliver tailored content and product recommendations that boost engagement and drive conversions.

Participants will leave with a toolkit of practical AI skills they can apply to their daily tasks immediately, transforming your marketing function into a data-driven growth engine.

Prompt Engineering Essentials: Mastering the Language of AI

The quality of your output from any generative AI tool, like ChatGPT, depends entirely on the quality of your input. “Prompt Engineering” is the art and science of crafting clear, effective instructions to get the precise results you need. It is the single most important skill for anyone using AI today.

This hands-on, practical course is for any team member who will be using generative AI. We teach your staff how to:

  • Structure Effective Prompts: Learn the core principles of writing prompts that deliver accurate, relevant, and context-aware outputs.
  • Define Tone and Style: Instruct AI to write in your specific brand voice, from formal reports to casual social media posts.
  • Iterate and Refine: Understand how to have a “conversation” with AI, refining your prompts to improve the results with each step.
  • Avoid Common Pitfalls: Learn how to spot and avoid biases, inaccuracies, and “hallucinations” in AI-generated content.

Mastering prompt engineering unlocks the full potential of AI for customer service, sales, marketing, and administration, turning a fun gadget into a powerful productivity tool for your entire organization.

Frequently Asked Questions (FAQ)

The AI skills gap is officially the biggest barrier to growth for Irish SMEs. With technology like AI set to add over €250 billion to Ireland's economy, not having the skills to use it means getting left behind. Upskilling is no longer a "nice-to-have"; it's an essential strategy to boost productivity, stay competitive, and unlock the value of the AI tools your business is likely already paying for.

Absolutely. AI is a universal tool impacting every sector, from a hotel in Kerry wanting to improve guest communications, to a construction firm in Cork needing to streamline project reporting, to a retail store in Dublin looking to personalise marketing. Our training is designed for non-technical professionals and focuses on practical business applications, not complex coding.

The opposite is true. Data from Irish employers shows a strong belief that AI will be a net job creator. Our training is designed to position AI as a "co-pilot" that augments human skills. It automates the repetitive, time-consuming tasks, freeing up your valuable team to focus on the high-value, creative, and strategic work that drives real business growth.

Our training is bespoke, practical, and specifically contextualised for the Irish market. Unlike a generic online video, our courses are live, interactive workshops where your team can ask questions relevant to your business. We use real-world scenarios, facilitate hands-on learning with the tools, and tailor the content to your industry and strategic goals to ensure immediate, applicable value.

Several supports are available to help Irish businesses fund upskilling. Organisations like Skillnet Ireland provide subsidised, industry-led training pathways. Furthermore, government initiatives like Enterprise Ireland's Digitalisation Vouchers or LEO grants can often be used to fund strategic training and consultancy that builds your team's digital and AI capabilities.

We offer complete flexibility to suit the needs of modern Irish businesses. We can deliver our training in-person at your offices in Dublin, Galway, or anywhere in between, or we can provide the same interactive, hands-on experience through live, virtual workshops for remote or geographically dispersed teams.

Yes, this is our core strength. We don't believe in one-size-fits-all training. We will work with you to tailor the content and examples directly to your sector. For a hospitality client, we might focus on AI for guest experience and reputation management. For a financial services firm in the IFSC, we'd focus on data analysis, reporting, and compliance.

The ROI from training is measured in tangible efficiency and performance gains. We help you track metrics such as increased productivity (e.g., marketing content created per week), hours saved on previously manual tasks, improved performance of marketing campaigns, better customer service scores, and higher employee engagement and retention.

Our trainers are a unique blend of experienced business consultants and AI specialists who work directly with Irish companies. They don't just understand the technology; they understand the commercial realities, challenges, and opportunities within the Irish market. They are expert facilitators skilled at making complex topics accessible and practical.

For the broadest impact across your team, we recommend starting with the "Prompt Engineering Essentials" course. It provides the foundational skill that makes every interaction with AI more effective. For the owner or manager, the "AI for Leaders" workshop is the crucial next step to ensure you can build a coherent strategy and lead the change effectively.

Our courses are designed to be intensive and impactful without taking up too much time. AI for Leaders Workshop: A half-day strategic session. AI for Marketing Teams Course: A full day, or can be split into two half-days. Prompt Engineering Essentials: A practical, hands-on 2-3 hour workshop.

Our position as AI integrators means we are constantly working with the latest tools and platforms. Our curriculum is a living document, updated continuously to reflect the newest AI model releases, changes in popular tools like ChatGPT, and major shifts in the digital landscape, such as Google's rollout of AI Overviews in Ireland.

No prior technical skills are necessary. Our courses are designed for all business professionals. Participants simply need access to a computer with an internet connection. Our goal is to demystify the technology and build confidence, regardless of your team's starting point.

The "AI for Leaders" workshop delivers a clear strategic toolkit. Your leadership team will leave with: a framework for identifying high-ROI AI opportunities in your own operations, a draft AI adoption roadmap, and a clear understanding of your governance responsibilities under the EU AI Act, enabling you to lead with confidence.

This course is all about efficiency. We teach your team how to use AI to generate a month's worth of social media ideas in under an hour, create a first draft of a high-quality blog post in minutes, analyse campaign data automatically, and write compelling ad copy variations instantly. It directly tackles the tasks that consume the most time, freeing your team for strategy.

Learning prompt engineering is the difference between having an AI toy and an AI tool. It's the core skill needed to get specific, reliable, and on-brand results. For an Irish business, it means any employee can confidently use AI to draft professional emails, summarise long reports, handle customer service queries accurately, and act as a powerful research assistant.

Yes. Responsible innovation is a key theme in all our training. We go beyond legal compliance to discuss the practical ethics of AI in business, including maintaining transparency with customers, avoiding and mitigating bias in AI-generated content, and upholding your brand's values in every AI interaction.

Our goal is to create lasting capability. Following a training session, we provide access to all course materials, a digital toolkit of resources like prompt libraries, and can arrange for follow-up Q&A sessions. For deeper needs, we offer ongoing consultancy retainers to support your long-term AI journey.

Yes. Upon successful completion of a course, all participants receive a certificate that they can add to their professional profiles, such as on LinkedIn. They also receive a comprehensive digital resource pack including presentation slides, practical checklists, and prompt templates to use in their daily work.

The process is simple. Click on "Book Your Training Consultation" to schedule a free, no-obligation call with one of our training specialists. We'll discuss your specific needs, the current skill level of your team, and your business goals to help design the perfect training plan for your Irish organisation.

Ready to empower your team and future-proof your business?

Let’s build the skills your team needs to thrive in the AI era. Contact ThinkAI today to discuss a tailored training plan for your organisation.

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