AI-Boosted
E-commerce

A standard website is a passive digital shopfront. In a market where Irish shoppers are savvy and competition is fierce, passivity leads to lost revenue. Research shows around 70% of online shopping carts are abandoned, with 80% of Irish shoppers citing high delivery costs as a key reason. A standard site can't address these issues in real-time. An AI-powered platform actively works to convert visitors by personalising experiences, optimising search, and presenting dynamic solutions that reduce friction and increase average order value.

This is a core principle of our approach. We see AI as a tool to augment, not replace, your brand's personality. Our systems use a "human-in-the-loop" model, where you set the rules, tone, and brand guidelines. The goal is to move from generic interactions to a sense of genuine recognition. Research shows 63% of consumers will stop buying from brands that use poor, "creepy" personalisation. We prevent this by ensuring the AI enhances your authentic connection with customers, making them feel understood rather than just targeted.

Not anymore. This is one of the biggest misconceptions about modern AI. Our solutions are scalable and designed to deliver a clear return on investment for SMEs. The reality is that the "digital skills gap" is a major challenge for Irish businesses; one report found that 62% of SMEs see a lack of AI skills as their primary barrier. Our service bridges that gap, providing you with enterprise-level technology without the need for an in-house data science team, making it both accessible and affordable.

An AI-ready platform is a foundation for future growth. The next wave of e-commerce will be defined by trends like hyper-personalisation, AR virtual try-ons to reduce returns, and sustainability. Our AI systems are built to adapt. For example, AI can already optimise your supply chain for a lower carbon footprint or guide customers to sustainable products, a key concern for 78% of Irish shoppers. By integrating AI now, you are building the data infrastructure and technical capability to adopt these future innovations seamlessly.

The risk is being actively left behind and losing revenue daily. The data is clear: 33% of consumers will abandon a brand that lacks personalisation, and 66% say encountering non-personalised content would stop them from making a purchase. When you combine this with a 70% average cart abandonment rate, the cost of inaction becomes a significant, tangible loss of potential income that your AI-equipped competitors are capturing.

We manage the entire technical process. Your involvement is focused on the most crucial part: the initial strategy session. This is where we work with you to define a clear, measurable business problem to solve (e.g., "reduce cart abandonment by 15%"). This step is vital to avoid a common pitfall of failed AI projects: misaligned objectives. After that, our team handles the data preparation, model development, integration, and testing, keeping you informed with key check-ins for feedback.

The main prerequisite is having a foundation of historical sales data, typically at least 6-12 months' worth from your Shopify, WooCommerce, or other e-commerce platform. This data is the fuel the AI uses to learn your unique sales cycles, customer behaviours, and product relationships. Our initial AI Readiness Assessment includes a data maturity check, and we can guide you on preparing your data for a successful implementation.

This is non-negotiable and at the core of our platform. All solutions are fully GDPR compliant. We operate on the principle of the "Privacy Calculus," where customers must feel the value they receive from personalisation outweighs the data they share. We achieve this through transparency and user control. We use data responsibly to improve the customer experience, never to compromise privacy, ensuring you build and maintain the deep trust of your audience.

This is a critical difference. We provide a single, integrated AI engine. Using separate, disconnected apps creates "data silos" where your search plugin doesn't learn from your recommendation plugin. An integrated platform ensures that every component communicates and learns from the others. This creates a unified, 360-degree view of your customer, delivering a far more intelligent, coherent, and powerful experience that scales with your business.

We believe in empowerment, not bewilderment. We provide comprehensive, hands-on training that is tailored to your team's specific roles. We focus on real-world business problems and show you how to use the analytics dashboard to answer them. We often recommend appointing an "AI Champion" within your team, and we provide them with continuous support and resources to ensure your business gets the most out of its new capabilities.

While results vary by sector, the impact is direct and measurable. For example, implementing an AI product recommendation engine typically increases Average Order Value (AOV) by 10-30%. Retailers who use AI-powered predictive search have seen conversion rates from search users increase by over 25%. We work with you to establish clear Key Performance Indicators (KPIs) from the start so you can track your return on investment clearly.

AI offers powerful solutions to these exact problems. For post-Brexit supply chain issues, AI analytics can predict potential customs delays and intelligently re-route stock, minimising disruption. To combat high delivery costs, AI can optimise inventory management by forecasting demand more accurately at a local level, reducing the need for expensive, cross-country shipping and enabling more competitive delivery offers.

You retain full strategic control. Our system uses rule-based AI, meaning you set the boundaries. You can implement price floors to ensure a product never sells below a certain point, protecting your margins. You can also create sophisticated rules, such as applying discounts only when high-margin items are bundled together, or restricting promotions to specific customer segments. This allows you to maximise profitability without ever compromising your premium brand identity.

Yes. The Irish government actively encourages this kind of digital transformation. The most relevant support is Enterprise Ireland's Digitalisation Voucher, which provides up to €9,000 in funding for eligible businesses to upgrade their digital capabilities with services like strategic AI integration. We can provide guidance on the application process, which typically starts with completing a "Digital Ready Scorecard."

The difference is fundamental. A standard search bar matches keywords. If a customer types "running shoes" but your product is called "trainers," they might get zero results. AI-powered search understands intent and context. It knows those words mean the same thing, understands typos, and can interpret natural, conversational language. It turns your search bar from a frustrating, hit-or-miss tool into an intelligent guide that leads customers directly to the product they want to buy.

AI is a powerful tool for sustainability. It can analyse your entire supply chain to identify inefficiencies, helping you reduce your carbon footprint and minimise waste. For your customers, AI can be used to highlight the most eco-friendly products, calculate the environmental impact of a purchase, or power sizing tools that dramatically reduce product returns in fashion retail, thereby cutting down on reverse-logistics emissions.